In his current role as “Director – A&R & Lifestyle Marketing” for
Universal Music Canada, Ivan aka “Big Ives” Evidente has been working in
the music industry for the past 20 years. From his early beginnings as a
DJ and event promoter, Ivan has had the opportunity to work on projects
for some of the world’s top entertainers in the music industry including
Jay-Z, Rihanna, U2, Eminem, Bon Jovi, Lady Gaga, 50 Cent and Kanye West to
name a few.